What are the stages of Coombs' crisis communication model?

A) signal detection -> damage containment -> recovery
B) prodromal -> acute -> chronic -> resolution
C) potential crisis -> current crisis -> crisis dormancy
D) precrisis -> crisis impact -> crisis recovery

Question

Taylen Allen · Accepted Answer

Final Answer : D, Explanation :  Coombs' crisis communication model has three stages: pre-crisis, crisis impact, and crisis recovery. The pre-crisis stage involves signal detection and preparation before an actual crisis occurs. The crisis impact stage involves damage containment and management of the crisis as it unfolds. The crisis recovery stage involves rebuilding trust and reputation after the crisis has subsided. Option D (precrisis -> crisis impact -> crisis recovery) best reflects the three stages of this model.

What are the stages of Coombs' crisis communication model?

A) signal detection -> damage containment -> recovery
B) prodromal -> acute -> chronic -> resolution
C) potential crisis -> current crisis -> crisis dormancy
D) precrisis -> crisis impact -> crisis recovery

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Related questions

What are the stages of Coombs' crisis communication model?A) signal detection -> damage containment -> recoveryB) prodromal -> acute -> chronic -> resolutionC) potential crisis -> current crisis -> crisis dormancyD) precrisis -> crisis impact -> crisis recovery

Definitions

Learning Objectives

Learning Objectives

Related questions

What are the stages of Coombs' crisis communication model?

A) signal detection -> damage containment -> recovery
B) prodromal -> acute -> chronic -> resolution
C) potential crisis -> current crisis -> crisis dormancy
D) precrisis -> crisis impact -> crisis recovery