In the precrisis stage of Coombs' crisis communication model,organizations try to eliminate or reduce the risk of a crisis by forming crisis response teams and monitoring social media.

Precrisis Stage

The phase prior to a crisis where signs and risks can be identified, allowing organizations to potentially prevent the crisis or reduce its impact through early intervention.

Coombs' Model

A framework used in crisis management to assess the situation and determine the most appropriate communication strategy.