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Zhicheng Zheng
on Dec 06, 2024

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In Benoit's theory,which of the following occurs in the denial category?

A) asserting that the event was accidental
B) claiming the accuser lacks credibility
C) shifting the blame to another party
D) acting unknowledgeable about the event

Denial Category

A classification in crisis communication used when an organization denies responsibility for an incident or issue.

Benoit's Theory

A communication theory developed by William L. Benoit focusing on image restoration strategies organizations use to mitigate the impact of negative public incidents.

Lacks Credibility

A condition or situation in which an individual or source is not perceived as trustworthy or believable.

  • Acquire knowledge on how crisis communication theories are implemented in practice.
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MJ
Madison JankeDec 08, 2024
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