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Loveleen Sandhu
on Oct 31, 2024

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In the crisis impact stage of Coombs' crisis communication model,a firm focuses on returning to business and repairing any damage to the company reputation.

Crisis Impact Stage

The phase in a crisis during which the effects are felt or experienced most acutely.

Coombs' Model

Coombs' Model, also known as the Situational Crisis Communication Theory (SCCT), is a framework used to outline the communication strategies that an organization should employ in response to a crisis in order to protect its reputation.

Company Reputation

The collective assessment by the public of a company's actions, ethics, and ability to deliver desired outcomes.

  • Acquire insight into the stages and focal points of communication during a crisis.
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Brandon LopezNov 02, 2024
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