Asked by
Ryota Sumiyoshi
on Nov 09, 2024
Verified
The FAB formula helps a salesperson increase a prospect's desire for a product.
FAB Formula
A selling technique focusing on the Features, Advantages, and Benefits of a product or service to persuade potential buyers.
- Understand the critical role of correlating product merits with customer demands.
Verified Answer
JS
Learning Objectives
- Understand the critical role of correlating product merits with customer demands.
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