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Emily Anderson
on Nov 02, 2024

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Marketers that utilize integrated marketing communications,to gain a competitive advantage,should always narrow their focus on promotional strategies.

Integrated Marketing Communications

A strategic approach that combines various marketing methods, such as advertising, public relations, and digital marketing, to provide a consistent message across all platforms.

Promotional Strategies

Plans designed to advertise, market, and sell products or services to increase consumer engagement and sales.

Competitive Advantage

The attributes or conditions that enable a company to outperform its competitors.

  • Comprehend the principle of integrated marketing communications and its emphasis on addressing the needs of the customer.
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Khairia TomawisNov 05, 2024
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