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Sydney Koolstra
on Nov 02, 2024

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Which strategy focuses on customer needs to create a unified and seamless promotional message in a company's ads,in-store displays,product samples,and presentations by company sales representatives?

A) Integrated marketing communications
B) Breakeven analysis
C) Cooperative advertising
D) Distribution

Integrated Marketing

A strategy that combines all aspects of marketing communication like advertising, sales promotion, and public relations to provide a consistent message across all audiences.

Promotional Message

A communication intended to persuade or inform potential customers about a product, service, or brand.

Customer Needs

The desires or requirements that customers expect from products or services to solve problems or achieve goals.

  • Grasp the concept of integrated marketing communications and its importance.
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Ahmad izlan bin LasindringNov 05, 2024
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