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Integrated marketing communications would include all of the following EXCEPT
A) direct mail.
B) sales promotions.
C) public relations.
D) distribution.
Integrated Marketing
A strategy that combines different marketing methods such as advertising, sales promotion, and social media for a cohesive campaign.
Direct Mail
A form of marketing that involves sending promotional material directly to potential customers through mail.
Distribution
The process of making a product or service available for the consumer or business user that needs it, which may involve transporting and selling goods through various channels.
- Understand the principles of integrated marketing communications and their significance.
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Learning Objectives
- Understand the principles of integrated marketing communications and their significance.
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