Asked by
josefina lejano
on Dec 20, 2024Verified
What does integrated marketing communications refer to?
A) That marketing communications tools should work together
B) That marketing communication tools should all say the same thing
C) That one should use less marketing communication tools to be efficient
D) None of these
Marketing Communications
The variety of techniques and channels used by companies to communicate with their market and to promote their brand, products, or services.
Integrated Marketing
A strategy that combines various marketing tools and channels to deliver a consistent message and achieve marketing goals.
- Understand the use of integrated marketing communications across different stages of the customer journey.
Verified Answer
MR
Learning Objectives
- Understand the use of integrated marketing communications across different stages of the customer journey.
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