Asked by
Bianca Djarce
on Dec 02, 2024
Verified
What stage of the customer journey should sales promotion be used?
A) Consideration
B) Buy
C) Bonding
D) Advocate
Sales Promotion
A marketing strategy that uses short-term incentives to encourage the purchase or sale of a product or service.
Consideration Stage
A phase in the buyer's journey where potential customers evaluate the benefits and drawbacks of different options before making a purchase decision.
- Acquire knowledge on the utilization of integrated marketing communications throughout the customer journey's distinct stages.
Verified Answer
DT
Learning Objectives
- Acquire knowledge on the utilization of integrated marketing communications throughout the customer journey's distinct stages.
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