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Elizabeth Cataldi
on Nov 20, 2024

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When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as

A) integrated marketing communications.
B) multimedia marketing.
C) diverse marketing communications.
D) comprehensive promotion.
E) managed marketing communications.

Integrated Marketing Communications

is a strategic approach that unifies all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, ensuring consistency of message across all channels.

Value Proposition

The unique value a product or service provides to its customers, distinguishing it from competitors and illustrating why it is worth purchasing.

Communication Disciplines

Various fields of study and practices, such as marketing, public relations, and corporate communication, that focus on effective information exchange.

  • Understand the principle of integrated marketing communications and its function in delivering value propositions.
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Isaiah HealeyNov 20, 2024
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