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The UPC codes that are read when you check out purchases at a store provide quantitative research in the form of
A) panel data.
B) secondary data.
C) churn data.
D) big data.
E) scanner data.
UPC Codes
Universal Product Codes are unique 12-digit numbers used to identify retail products globally, facilitating the tracking and sale of products in stores.
Quantitative Research
A research method focused on gathering and analyzing numerical data to identify patterns, behaviors, or trends.
Scanner Data
A type of syndicated external secondary data used in quantitative research that is obtained from scanner readings of UPC codes at check-out counters.
- Comprehend the various techniques for collecting primary and secondary data in marketing studies.
- Recognize the importance of surveys in gathering quantitative data.
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Learning Objectives
- Comprehend the various techniques for collecting primary and secondary data in marketing studies.
- Recognize the importance of surveys in gathering quantitative data.
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