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Breann Becker
on Nov 20, 2024

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Katrine's office supply store is in a strip mall. She wants to know what other businesses in the strip mall her customers visit when they come to her store. To collect information for this objective, Katrine could use

A) door-to-door surveys.
B) focus group interviews.
C) observation.
D) sales invoices.
E) census data.

Proprietary Databases

Exclusive databases owned by an organization that contain information not available to the public or competitors, often used for competitive advantage.

Geographic Information

Information that is related to a specific location on the Earth's surface, often used in mapping and spatial analysis.

Demographic Information

Data related to the statistical characteristics of populations, such as age, race, gender, income, etc., often used in marketing and planning.

  • Understand different methods of gathering primary and secondary data in marketing research.
  • Recognize the use of observation as a research method and its applications.
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Keydrick TorreyNov 25, 2024
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