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Paneri kansara
on Nov 09, 2024

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In Scenario 11-1, Lori should search for which of the following types of data first, since it is less expensive?

A) primary
B) preliminary
C) secondary
D) subsequent

Secondary Data

Information that has been collected previously by someone else for a different purpose but is being utilized for a new research study or analysis.

Preliminary Data

Initial, often incomplete datasets gathered in the early stages of a research project, used for forming hypotheses or guiding further investigation.

  • Comprehend the principles of primary, secondary, and tertiary data in the context of marketing analysis.
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IA
Ibeth AcevedoNov 12, 2024
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