Asked by
Conor Kringel
on Nov 09, 2024
Verified
In Scenario 11-1, Lori may face a problem if she chooses ______ data since it may not be specific or detailed enough to suit her needs.
A) primary
B) preliminary
C) secondary
D) subsequent
Secondary Data
Refers to information that has been collected previously by someone else for a different purpose, which can be used for a new research study or analysis without conducting new observations or experiments.
- Gain an understanding of the distinctions between primary, secondary, and tertiary data in marketing studies.
Verified Answer
MB
Learning Objectives
- Gain an understanding of the distinctions between primary, secondary, and tertiary data in marketing studies.