Patrick is conducting an online survey of two dozen college professors about the factors that influence their textbook selection. He asks questions such as, "On a scale of 1-10, with 1 being very important and 10 being least important, rate the importance of each of the following elements: price, eBook alternative, supplements." Patrick is conducting a(n)

A) in-depth interview.
B) experiment.
C) structured survey.
D) unstructured survey.
E) focus group.

Structured Survey

A research tool consisting of a series of questions with a set format, used to collect quantifiable data on specific topics from a target audience.

College Professors

Educators at higher education institutions responsible for teaching, research, and mentorship in their fields of expertise.

Textbook Selection

The process of choosing appropriate textbooks for academic purposes, considering factors such as curriculum relevance and educational effectiveness.