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ethan zapien
on Nov 09, 2024

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The customer benefit approach is most useful when the salesperson:

A) knows the prospect's critical needs.
B) calls on a new, unfamiliar prospect.
C) develops a lengthy sales presentation.
D) sells a complex, technical product.
E) sells newly redesigned products.

Customer Benefit Approach

A sales strategy focusing on communicating the advantages or positive outcomes that a customer will gain from purchasing a product or service.

Critical Needs

Essential requirements or urgent issues that must be addressed to avoid negative outcomes or to achieve desired goals.

Lengthy Sales Presentation

A comprehensive and detailed presentation by a salesperson meant to inform potential clients about a product or service, often taking a significant amount of time.

  • Acquire techniques to identify and meet client requirements via sales methodologies.
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CS
Colton SullivanNov 14, 2024
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