Asked by
Jennifer Aguilar
on Dec 13, 2024
Verified
Stephan was excited about his newly purchased laptop. It had all the features he wanted and was very fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal. Stephan was most likely experiencing
A) limited problem solving.
B) cognitive dissonance.
C) selective discord.
D) product conflict.
E) product uncertainty.
Cognitive Dissonance
A psychological situation where conflicting beliefs, attitudes or behaviors cause mental discomfort, leading to an alteration in one of the beliefs, attitudes, or behaviors to reduce the discomfort.
Purchase Decision
The stage in the buying process where a consumer decides which product or brand to buy after considering various alternatives.
Online Special
Refers to exclusive deals or discounts available through a website or online platform, often used to attract and engage digital shoppers.
- Analyze the effect of cognitive dissonance on post-purchase behavior.
Verified Answer
MD
Learning Objectives
- Analyze the effect of cognitive dissonance on post-purchase behavior.