Asked by
Estella Vronskiy
on Nov 24, 2024
Verified
One way we maintain cognitive consistency is by inferring that we must have liked a product (have a positive attitude) because we bought it. This is a key feature of which theory?
A) looking glass
B) objective self-awareness
C) self-perception
D) role playing
Cognitive Consistency
The psychological concept that suggests that individuals prefer their beliefs, attitudes, and perceptions to be harmonious and consistent with each other.
Self-Perception
An individual's understanding and evaluation of their own personality, characteristics, and behaviors.
Positive Attitude
A mental disposition that reflects expectations of favorable outcomes or highlights positive aspects of a situation.
- Understand the significance of mental coherence in the development of attitudes.
- Explain the concept of cognitive dissonance and its impact on the behavior of consumers after making a purchase.
Verified Answer
SA
Learning Objectives
- Understand the significance of mental coherence in the development of attitudes.
- Explain the concept of cognitive dissonance and its impact on the behavior of consumers after making a purchase.