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Vidhi Goyal
on Dec 18, 2024

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Some workers calling to raise money for a charity will purposely ask for more money than the person on the phone is willing to give. They then ask for the lower, but normal, contribution. The charity workers are attempting to create cognitive dissonance to their own advantage.

Cognitive Dissonance

A psychological state experienced when an individual holds two or more contradictory beliefs, ideas, or values at the same time, leading to discomfort and prompting a change in beliefs or actions.

  • Comprehend the idea of cognitive dissonance and its effects on consumer actions.
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MK
Mahina Kaleiheana-EricksonDec 21, 2024
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