Asked by
CRYSTAL GARCIA
on Nov 06, 2024
Verified
One of the most successful and well-known tools of __________ segmentation is VALS™ developed by Strategic Business Insights.
A) psychographic
B) geographic
C) demographic
D) geoclustering
E) emotional
Psychographic Segmentation
Psychographic Segmentation is a marketing strategy that divides consumers into sub-groups based on shared psychological characteristics, lifestyles, or interests.
- Ascertain the determinants that guide consumer purchasing decisions, involving personal characteristics, environmental conditions, and group influences.
Verified Answer
SC
Learning Objectives
- Ascertain the determinants that guide consumer purchasing decisions, involving personal characteristics, environmental conditions, and group influences.
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