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Relatives, friends, and social networking sites that the consumer trusts are known as ________ sources of external information.
A) relational
B) marketer-dominated
C) personal
D) stakeholder
E) public
Personal Sources
Information sources that are personal in nature, such as recommendations from friends or family, influencing a consumer's decision-making process.
Relational Sources
Sources of data or information that involve relationships between entities, often used to understand complex connections or networks.
Stakeholder Sources
Refers to the origins or categories from which a business or project's stakeholders come, including customers, employees, suppliers, and investors among others.
- Become familiar with the various sources available for fetching information externally and their specific characteristics.
- Discern between several types of information sources, specifically comparing those influenced by marketers to publicly available ones.
- Recognize the importance of personal experience and social influence in the consumer purchasing process.
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Learning Objectives
- Become familiar with the various sources available for fetching information externally and their specific characteristics.
- Discern between several types of information sources, specifically comparing those influenced by marketers to publicly available ones.
- Recognize the importance of personal experience and social influence in the consumer purchasing process.
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