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Nicole Hoepner
on Nov 06, 2024

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Each of the following statements describes a unique characteristic of the business buying process EXCEPT:

A) Business buyers have an easier time identifying their needs as compared to consumers.
B) Business buyers must be keenly aware of both hard and soft costs.
C) Groups of people, rather than individuals, often make purchase decisions.
D) Business buyers are less likely to be dependent upon each other.
E) Business buying is sometimes based on reciprocity where each firm buys products from the other.

Reciprocity

An exchange where two parties provide mutual benefits or favors to each other, often fostering cooperation and positive social behavior.

Business Buying Process

is the decision-making process by which businesses identify, evaluate, and purchase goods and services to fulfill their needs.

  • Pinpoint the variables that shape the consumer's purchasing behavior, including individual preferences, contextual circumstances, and social pressures.
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Victoria RodicioNov 11, 2024
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