In terms of scheduling advertising, the speed with which buyers fail to recall a brand if advertising is not seen is referred to as

A) buyer turnover.
B) the frequency rate.
C) the brand awareness rate.
D) the forgetting rate.
E) the recall dissipation rate.

Forgetting Rate

The speed at which information is lost over time from an individual's memory, often considered in the context of learning and memory retention strategies.

Brand Awareness Rate

A measure of how recognizable a brand is among its target audience and the extent to which consumers are able to identify the brand under different conditions.