Asked by
Faduma Abdulqadir
on Dec 14, 2024
Verified
A basic approach to scheduling in which periods of advertising are scheduled between periods of no advertising to reflect seasonal demand is referred to as a ________ schedule.
A) steady
B) flighting
C) dripping
D) pulsing
E) burst
Flighting Schedule
An advertising strategy that involves intermittent and scheduled periods of advertising followed by periods without any ads.
Seasonal Demand
Fluctuations in consumer demand for certain products or services at particular times of the year, often influenced by seasons or holidays.
- Gain an understanding of the mechanisms behind advertising scheduling and their impact on purchasing habits.
Verified Answer
JC
Learning Objectives
- Gain an understanding of the mechanisms behind advertising scheduling and their impact on purchasing habits.
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