Asked by
Reagan Bahrke
on Dec 14, 2024Verified
A basic approach to scheduling when seasonal factors are unimportant and advertising is run at a constant or steady schedule through the year is referred to as a
A) continuous schedule.
B) flighting schedule.
C) pulse schedule.
D) phased schedule.
E) constant schedule.
Continuous Schedule
A media scheduling strategy that spreads advertising evenly across the entire planning period, without interruption.
Seasonal Factors
Elements that cause fluctuations in business or market activity at certain times of the year.
- Acquire knowledge about the basics of how ads are scheduled and its connection to how often purchases are made.
Verified Answer
NM
Learning Objectives
- Acquire knowledge about the basics of how ads are scheduled and its connection to how often purchases are made.
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