Asked by
Esteban Pedraza
on Nov 20, 2024
Verified
Imagine that you are the marketing manager of a clothing chain that wants to implement a customer reward and loyalty program. You research the firm Bring Back Buyers Inc., which offers its services to global and boutique clothing retailers to develop and execute these types of programs. Bring Back Buyers Inc. is a company that focuses on
A) customer relationship management.
B) building brand awareness.
C) building brand associations.
D) increasing perceived value.
E) increasing brand equity.
Customer Relationship Management
A strategy for managing interactions with customers, utilizing data analysis about customers' history with the company to improve business relationships.
Brand Awareness
The degree to which consumers are familiar with the qualities or image of a particular brand of goods or services.
- Acquire knowledge of the instruments and tactics utilized by organizations to sustain consumer engagement and allegiance.
Verified Answer
YB
Learning Objectives
- Acquire knowledge of the instruments and tactics utilized by organizations to sustain consumer engagement and allegiance.
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