Frequent buyer\user award programs can be used to

A) increase price sensitivity.
B) decrease co-branding costs.
C) lower licensing fees.
D) expand product line depth.
E) maintain contact with loyal customers.

Frequent Buyer

A customer who regularly purchases from the same brand, shop, or service provider, often benefiting from loyalty programs.

Price Sensitivity

The degree to which the demand for a product is affected by changes in its price.

Co-branding Costs

Expenses associated with a partnership between two or more brands to create a product or service that leverages the strength of both brands.