Asked by
Amber White
on Dec 12, 2024Verified
Each survey method, from focus groups to personal interviews, results in valuable ________, which are facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors.
A) hypothetical data
B) generative data
C) evaluative data
D) questionnaire data
E) experiential data
Survey Method
A research technique that involves the collection of data from a pre-defined group of respondents by means of a questionnaire or interview to gather information and insights on various topics.
Valuable Data
Information that is highly useful or beneficial, particularly in making decisions or formulating strategies in business or research.
Attitudes
Individuals' settled ways of thinking or feeling about something, which often influence their behavior.
- Identify and describe different types of data in marketing research.
Verified Answer
CL
Learning Objectives
- Identify and describe different types of data in marketing research.