Asked by
Gaviota Moreno
on Dec 13, 2024
Verified
A reference group that a person wishes to be a member of or wishes to be identified with is referred to as ________ group.
A) a preference
B) an associative
C) an aspiration
D) an assimilation
E) an integrated
Aspiration Group
A group of individuals a person admires and wishes to emulate or join, often influencing their purchasing decisions and lifestyle choices.
- Appreciate the significance of reference groups in influencing consumer behavior.
Verified Answer
HC
Learning Objectives
- Appreciate the significance of reference groups in influencing consumer behavior.