Asked by
Sarah Qistina
on Dec 13, 2024
Verified
A local country club has a great golf course, swimming pool, tennis courts, and even a stable for horses. It also has numerous high-profile businesspeople, doctors, and local politicians as members. To attract new members, the club's board of directors should focus its marketing efforts on people who view its current members as ________ group.
A) an associative
B) an aspiration
C) a dissociative
D) a pressure
E) an acceptance
Marketing Efforts
Collective activities or initiatives taken by an organization to promote and sell its products or services.
Aspiration Group
Social groups that an individual wishes to belong to or be identified with, often influencing their purchasing behaviors.
Country Club
A private club providing recreational facilities, social events, and other services for its members.
- Discern the impact that reference groups have on the choices of consumers.
Verified Answer
AS
Learning Objectives
- Discern the impact that reference groups have on the choices of consumers.