Asked by
yaumel delgado
on Dec 13, 2024
Verified
A reference group to which a person actually belongs is referred to as ________ group.
A) a primary
B) an associative
C) an aspiration
D) a dissociative
E) an integrated
Associative Group
A collection of individuals or entities linked by a common interest or purpose that influences their buying behavior or perceptions.
- Realize the contribution of reference groups in directing consumer decisions.
Verified Answer
JA
Learning Objectives
- Realize the contribution of reference groups in directing consumer decisions.