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Which of the following is NOT an example of a peripheral cue that might influence people?
A) the length of the persuasive argument
B) the strength of the persuasive argument
C) the attractiveness of the speaker
D) the speed at which the speaker presents the arguments
Peripheral Cue
In persuasive communication, these are often non-central elements that influence attitudes or decisions, such as the attractiveness of a speaker.
Persuasive Argument
A statement or series of statements aimed at convincing others to accept a certain viewpoint or take a particular action.
Attractiveness
A feature or combination of features that pleases the aesthetic senses, especially the sight, or appeals to other social or biological senses.
- Attain a comprehensive understanding of the elaboration likelihood model, with emphasis on the central and peripheral routes to persuasion.
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Learning Objectives
- Attain a comprehensive understanding of the elaboration likelihood model, with emphasis on the central and peripheral routes to persuasion.
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