Asked by
Dovie Howard
on Nov 15, 2024
Verified
When Lisa was looking to buy a car,she paid careful attention to information regarding gas mileage,safety record,and resale value.She wanted her vehicle purchase to be based on compelling evidence.Lisa's approach to buying a car best illustrates:
A) the peripheral route of persuasion.
B) an attitude.
C) source credibility.
D) the central route of persuasion.
Central Route
In the context of persuasion, a method of processing that involves careful and thoughtful consideration of the arguments and content of a message.
Persuasion
The process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.
Gas Mileage
A measure of how many miles a vehicle can travel on one gallon of fuel; also known as fuel efficiency.
- Develop insights into the elaboration likelihood model, including an exploration of the central and peripheral routes to persuasion.
- Pinpoint components influencing the success rate of persuasive messages, considering the credibility of the source and the forcefulness of the argument.
Verified Answer
CB
Learning Objectives
- Develop insights into the elaboration likelihood model, including an exploration of the central and peripheral routes to persuasion.
- Pinpoint components influencing the success rate of persuasive messages, considering the credibility of the source and the forcefulness of the argument.
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