Asked by
Tasbiha Saeed
on Nov 24, 2024
Verified
Which of the following best expresses what marketers mean by attitude?
A) how hard Jane will work to obtain a goal
B) the preference that Sam holds for Chinese food over Mexican food
C) how fast Kim learns to find her way around a new neighbourhood
D) the unease that Kyle feels every time he is forced to stay in a small confined space
Attitude
A fixed mindset or emotional stance towards a particular thing, typically evident in how an individual acts.
- Recognize different components of attitudes (affective, behavioral, cognitive) and their significance.
Verified Answer
CJ
Learning Objectives
- Recognize different components of attitudes (affective, behavioral, cognitive) and their significance.