Asked by
fakendiana lamonier
on Nov 24, 2024
Verified
Affect refers to the way consumers feel about an attitude object.
Affect
A broad range of feelings that individuals experience, encompassing both emotions and moods.
Attitude Object
Any entity that is the focus of an individual's attitude, including people, products, or concepts.
- Discern the distinct parts of attitudes, namely affective, behavioral, and cognitive, and recognize their significance.
Verified Answer
AK
Learning Objectives
- Discern the distinct parts of attitudes, namely affective, behavioral, and cognitive, and recognize their significance.