Asked by
Tiffany Turnvall
on Nov 09, 2024
Verified
When the salesperson for Cloud Nine walked into the office of the department store buyer, she laid a sample of the company's newest line of hand-blown glass candleholders in front of the buyer and said nothing as she waited for the buyer to comment on the candleholder. The Cloud Nine salesperson has used the ________ approach.
A) showmanship
B) silent benefit
C) shock
D) product
E) curiosity
Hand-Blown Glass Candleholders
Artistic pieces created by inflating molten glass into a bubble through a tube to form unique candleholders.
Showmanship
The skill of presenting something, especially a performance, in an attractive manner to captivate the audience.
Silent Benefit
An advantage of a product or service that is not directly advertised or mentioned but is still valued by the consumer.
- Comprehend the function of product understanding in successful sales strategies.
Verified Answer
MP
Learning Objectives
- Comprehend the function of product understanding in successful sales strategies.