Asked by
Chris Kenney
on Dec 15, 2024
Verified
The relationship between a product line and product mix is
A) product mixes include product lines.
B) product lines include product mixes.
C) product lines refer to consumer products; product mixes refer to business products.
D) product mixes refer to consumer products; product lines refer to industrial products.
E) there is no significant difference other than minor product variations of color, size, or form.
Product Line
A group of related products under a single brand sold by the same company, often serving a similar market segment or fulfilling a particular need.
Product Mix
The total range of products that a company offers to its customers, aiming to meet market demands and company goals.
- Identify the significance of product mix and product lines within a company's marketing strategy.
Verified Answer
SS
Learning Objectives
- Identify the significance of product mix and product lines within a company's marketing strategy.