Asked by
Jonathan Cabrera
on Nov 09, 2024Verified
The marketing concept was a paradigm shift that involved ______.
A) a focus on production
B) a focus on quality
C) a focus on consumer wants and needs
D) a focus on marketing
Marketing Concept
A business philosophy emphasizing customer needs and satisfaction as the key to achieving organizational goals.
Paradigm Shift
A fundamental change in the approach or underlying assumptions of a particular field or discipline.
- Describe the marketing concept focusing on consumer needs and organizational structure's impact on business success.
Verified Answer
RB
Learning Objectives
- Describe the marketing concept focusing on consumer needs and organizational structure's impact on business success.
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