Asked by
Sophia Fernandez
on Dec 13, 2024Verified
The ________ is influenced by situational, psychological, sociocultural, and marketing mix influences.
A) consumer purchase decision process
B) organizational buying decision process
C) marketing research process
D) marketing program
E) consumer socialization process
Consumer Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.
Situational Influences
External factors that can affect consumer behavior and decision-making processes at specific moments in time.
Psychological Influences
The effects of psychological factors on consumers' purchasing behavior, including perceptions, attitudes, beliefs, and emotions.
- Understand the diverse influences on the consumer purchase decision process.
Verified Answer
VB
Learning Objectives
- Understand the diverse influences on the consumer purchase decision process.