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Taylor Moreno
on Dec 13, 2024

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In Figure 5-5 above, A represents the ________ influences that can affect the consumer purchase decision process.

A) economic
B) situational
C) psychological
D) sociocultural
E) marketing mix

Psychological Influences

Factors that affect consumer behavior and decision-making processes, including perceptions, attitudes, motivations, and personality traits.

Consumer Purchase Decision Process

The stages a consumer goes through before, during, and after making a purchase, including recognition of need, information search, evaluation, purchase, and post-purchase evaluation.

  • Acquire insight into the different determinants impacting consumer purchasing behavior.
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Zayshauna RaginDec 13, 2024
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