The dimension of service quality called ________ is willingness to help customers and provide prompt service.

A) assurance
B) reliability
C) responsiveness
D) empathy
E) sympathy

Responsiveness

The ability of a company, system, or individual to quickly and effectively respond to customer requests, market changes, or other demands.

Service Quality

The assessment of how well a delivered service matches the expectations of the customer, often a critical component in customer satisfaction.