Tanisha is listening carefully to a persuasive message and thinking about the arguments.She is using the:

A) peripheral route to persuasion.
B) central route to persuasion.
C) primacy effect.
D) recency effect.

Question

Johnathan Berber · Accepted Answer

Final Answer : B, Explanation :  Tanisha is using the central route to persuasion because she is actively thinking about the arguments being presented to her. The central route involves careful consideration and evaluation of persuasive messages based on their content and logic. The peripheral route, on the other hand, involves shallow processing and being influenced by superficial aspects such as the speaker's attractiveness or likeability. The primacy effect and recency effect refer to the idea that people are more likely to remember and be influenced by information presented first or last in a series, respectively, but neither of these terms accurately describes Tanisha's current state of processing the persuasive message.

Tanisha is listening carefully to a persuasive message and thinking about the arguments.She is using the:

A) peripheral route to persuasion.
B) central route to persuasion.
C) primacy effect.
D) recency effect.

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Learning Objectives

Learning Objectives

Related questions

Tanisha is listening carefully to a persuasive message and thinking about the arguments.She is using the:A) peripheral route to persuasion.B) central route to persuasion.C) primacy effect.D) recency effect.

Definitions

Learning Objectives

Learning Objectives

Related questions

Tanisha is listening carefully to a persuasive message and thinking about the arguments.She is using the:

A) peripheral route to persuasion.
B) central route to persuasion.
C) primacy effect.
D) recency effect.