Recently, the number of students enrolled in the business program increased while enrollment in the engineering program decreased. The chair of the engineering department will probably use ________ as a first step to gain a better understanding of why enrollments are changing.

A) experimental research
B) data warehousing
C) syndicated data
D) qualitative research
E) churn rates

Question

Shahwali Nadeem [Student] · Accepted Answer

Final Answer : D, Explanation :  Qualitative research involves gathering non-numerical data through methods such as interviews, surveys, and observation. This type of research can provide insight into the reasons for the shift in enrollment and can be a good starting point for the engineering department to gain a better understanding of the situation. Experimental research involves manipulating variables to test hypotheses, data warehousing involves storing and managing large amounts of data, syndicated data involves purchasing data from third-party sources, and churn rates refer to the rate at which customers or students switch to competitors or drop out. These methods may not be directly applicable to understanding the enrollment shift.

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