Asked by
Alyssa Warsalla
on Dec 14, 2024Verified
Lands' End, an American apparel and outerwear firm, ships each order within 48 hours and its guarantee is said to be the best in the world, as exemplified by its tagline "Guaranteed Period." These marketing actions by Lands' End most likely reflect its ________ goals.
A) profit
B) market share
C) employee welfare
D) social responsibility
E) customer satisfaction
Guaranteed Period
A timeframe during which certain conditions of a contract, such as warranty or returns, are assured to be honored.
Marketing Actions
Strategic steps taken by businesses to promote and sell their products or services, including advertising, promotions, and product development.
Customer Satisfaction
The measure of how products or services supplied by a company meet or surpass customer expectation.
- Understand the concept and significance of goal setting in business, particularly in the context of quality, market share, customer satisfaction, and employee welfare.
- Analyze the relationship between customer satisfaction, quality goals, and organizational performance.
Verified Answer
AT
Learning Objectives
- Understand the concept and significance of goal setting in business, particularly in the context of quality, market share, customer satisfaction, and employee welfare.
- Analyze the relationship between customer satisfaction, quality goals, and organizational performance.