It is important that media high in richness be used when attempting to solve important and difficult problems that involve uncertainty and ambiguity.

Media Richness

The capacity of a communication medium to effectively convey information and promote understanding, often depending on its ability to handle multiple cues, facilitate feedback, and establish personal focus.

Uncertainty

The state of having limited knowledge or lack of sureness about the present or future, often causing stress or indecision.

Ambiguity

The quality of being open to more than one interpretation; lack of clearness or definiteness in meaning or intention.