Asked by
Abdulla Janahi
on Nov 23, 2024
Verified
If a consumer believes that "having a free sample" of a product will enhance the likelihood of purchase, then which of the success characteristics for new product introduction is being used?
A) compatibility
B) complexity
C) relative advantage
D) trialability
Trialability
A characteristic of a product or service that allows potential consumers to experiment with it on a limited basis before making a purchase decision.
Free Sample
A promotional tactic in marketing where customers are given a portion of a product at no cost to stimulate trial or increase awareness.
- Understand the variables that affect the triumph and acceptance levels of new merchandise.
- Understand the critical role of compatibility, trialability, and relative advantage in embracing new products.
Verified Answer
TH
Learning Objectives
- Understand the variables that affect the triumph and acceptance levels of new merchandise.
- Understand the critical role of compatibility, trialability, and relative advantage in embracing new products.