A new product called "Bugchaser" has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example illustrates which of the following prerequisites for new product success?

A) compatibility
B) complexity
C) relative advantage
D) trialability

Relative Advantage

The degree to which a new product or innovation is perceived as superior to existing alternatives, influencing its rate of adoption.

Bugchaser

An individual who purposely seeks to get infected with sexually transmitted diseases, particularly HIV, for various psychological reasons.

Nonstaining

Describing materials or substances that do not leave stains or marks on surfaces they come into contact with.