Charlotte is concerned about a competitor's new line of compact dishwashers that provide most of the same features as her company's products. Charlotte might consider using ________ to gather qualitative information from consumers about the competitor's offerings.

A) industry surveys
B) experiments
C) focus groups
D) observation
E) primary data mining

Compact Dishwashers

Smaller-sized dishwashers designed to fit in limited spaces, ideal for small kitchens or households with fewer dishwashing needs.

Qualitative Information

Data that is descriptive in nature, often gathered through methods such as interviews or observations, and not easily reducible to numbers.

Focus Groups

A qualitative research method that involves gathering insights from a small, diverse group of people about their opinions, beliefs, and attitudes towards a product, service, or concept.