Asked by
The Me Siblings
on Nov 23, 2024
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An innovator is an involved experienced customer who is very knowledgeable about the marketplace.
Involved Experienced Customer
Refers to consumers who have a high level of engagement and familiarity with a product, service, or brand.
Marketplace
A venue (physical or digital) where buyers and sellers come together to exchange goods, services, or information.
- Analyze the role of social and psychological factors in the adoption of new products.
Verified Answer
HA
Learning Objectives
- Analyze the role of social and psychological factors in the adoption of new products.
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